By Bruce A. Hurwitz, Ph.D.
This is a book about analytical thinking. Yes, this is a book about getting a job and succeeding at work. Yes, this is a book about starting and successfully running a business. But most importantly its goal is to provide readers with the information they need to make the proper decisions that will result in their success, be it as employee or entrepreneur.
If employees know the secret to job security they have nothing to fear. So here it is: make yourself indispensable and you’ll have little about which to worry. Naturally, there are no guarantees, but very few employers can afford to let the cream of their crop go. That is the aim of Part Two of this book: to teach how to get and keep a job. On the other hand, many employees who excel or, through no fault of their own, lose their jobs, decide to follow the entrepreneurial path. In Part Three, readers will learn how to start and run a business. Spoiler alert! Here’s the secret to entrepreneurial success: excellent customer service. In Part Three, we travel down the entrepreneurial road from the idea of starting a business, to actual formation and, finally, to success.
But what, you ask, happened to Part One? We begin the book with the things that are common to both the successful employee and the successful entrepreneur from making an effective presentation to change and risk management. You see, an employee can consider their job to be their own business, and an entrepreneur knows that, at the end of the day, they are just an employee of their clients or customers. So, in reality, there’s little difference between them. The reasons for success are the same no matter what you are.
Bruce A. Hurwitz, Ph.D., the President and CEO of Hurwitz Strategic Staffing, Ltd., has been an executive recruiter since 2003. The author of A Hooker’s Guide to Getting a Job: Parables from the Real World of Career Counseling and Executive Recruiting, he is a recognized authority on career counseling, recruitment, and employment issues, having been cited in over 550 articles, appearing in more than 375 publications, throughout the United States and 22 foreign countries. An Ambassador with the Manhattan Chamber of Commerce, Dr. Hurwitz hosts their weekly radio program, The Voice of Manhattan Business. Invited to be an on-camera talent for eHow.com, his video, Good Responses to Interview Questions Regarding Weaknesses, was a "2012 Top Performer." In addition to writing his own blog, Employment Edification, he occasionally contributes to the National Association of Sales Professionals blog. An honors graduate of the Department of International Relations of the Hebrew University of Jerusalem, Israel, from where he received his doctorate.
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Table of Contents
Introduction
PART ONE: COMMONALITIES TO SUCCESS
Chapter 1: Effective Presentations Chapter 2: Networking Chapter 3: Social Media Chapter 4: Negotiating
Chapter 5: Coping with Failure Chapter 6: Leadership Chapter 7: Working with the Media
Chapter 8: Change and Risk Management
PART TWO: EMPLOYEE EXCELLENCE
Chapter 9: Job Search Skills and Strategies Chapter 10: Applying for a Job Chapter 11: Interviewing
Chapter 12: Advancing at Work and Workplace Ethics
PART THREE: ENTREPRENEURIAL SUCCESS
Chapter 13: Choosing a Business Chapter 14: Types of Business Entities Chapter 15: Corporate Ethics
Chapter 16: Financing and Accounting Chapter 17: Sales, Marketing and Branding Chapter 18: Web Design
Chapter 19: Customer Acquisition and Retention
Chapter 20: Hiring and Team Building Chapter 21: Human Resources Management Chapter 22: Writing a Business Plan